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LED Dominates TV Market; Ultra HD Sales Remains Insignificant: Quixel Report

CHARLOTTE, N.C. – U.S. factory shipments of LED-based LCD TVs represented some 95 percent of all LCD TVs shipped in the second quarter of 2013, according to findings from Quixel Research.

“The torch was finally passed to LED with official 2013 to 2014 model transitions,” said Tamaryn Pratt, Quixel principal. “LED volume and value topped nearly 95 percent share in Q2.”

Overall LCD-LED volume increased 16 percent from the first quarter of 2013 to the second quarter of 2013, but results were flat both year over year and for the first half 2012 compared with the first half 2013, according to Quixel’s findings.

Factory dollar revenue for the LCD-LED category topped nearly $3.8 billion in the second quarter of 2013, up 15 percent from the first quarter 2013 to the second quarter 2013. Annual sales levels declined 4 percent.

As expected, Quixel observed “little market impact” from new Ultra High-Definition (4K) TV sales in the first half 2013, despite both entry and high-end model availability in Q2 2013.

“We’ve long heard the cries of ‘LED LED LED’ and ‘CCFL is dead’, which has largely been the case for 40-inch and above TVs in the past two years,” said Pratt. “However to shave off those last dollars for hot deals, many manufacturers continued to offer smaller screen and 50-inch CCFL models.”

“The cost delta between the two technologies is now at zero, so we’ve seen almost every manufacturer completely drop CCFL models from their newly seated 2013-2014 lineups. The market saw its final dramatic move to LED in Q2 2013, with unit share up from 77 percent in Q1 2013 to 92 percent, and up from 51 percent over Q2 2012,” she said.

Quixel said volume was up 15 percent quarter to quarter, but overall volume was flat from the first half of 2012 compared with first half 2013.

“It continues to be a tough marketplace, but we expect small single-digit increase in 2013, primarily coming in Q4 because manufacturers have trained consumers to make big family purchases, as well as gifts, during that holiday season,” Pratt said.

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