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Labor Day Ads Up 2%

SAN DIEGO – Labor Day majap ad placements rose 2 percent year over year and were up about 25 percent over the July 4th period, TWICE market research partner Gap Intelligence reported.

According to analyst Christine Boersing, Labor Day advertising began as early as Aug. 22 and was dominated by refrigeration, which represented 25 percent of placements by 11 major retailers across seven sample markets. hhgregg showed the largest spike in fridge ads, while Best Buy, Fry’s and Sears had the biggest declines.

On the vendor side, Samsung led in fridge-ad share for the holiday, although levels were lower for most vendors, with laundry showing the most growth.