Krillion Bows TV Search Capability


Mountain View, Calif. — Krillion, a Web site that aims to help “ready-to-buy consumers to find and buy national brands, locally,” has made available 250 million local search pages featuring product, location and pricing information for HDTVs and flat-panel LCD and plasma TVs.

“Our comprehensive product, pricing and location information helps buyers find the exact TV they want at the nearest store, bridging the last mile between their online research and offline purchase,” said Joel Toledano, co-founder and CEO of Krillion.

According to the company, Krillion’s site offers searchable data from 10 major U.S. retailers including Best Buy, Circuit City, Wal-Mart and RadioShack, as well as TV product information from 50 manufacturers including Panasonic, Samsung and Sony.

Upon visiting the site, consumers can view product feature comparisons and can filter and select televisions by a variety of criteria including type, brand, price range and screen size, all within a local radius. Additionally, customers can use Krillion’s buying guides to get expert advice on buying flat-screen TVs and they can use the site’s Click-to-Call function to immediately speak with a store representative to check in-store availability of their desired product.

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