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Kodak, LifePics Team On Retail Photo Services

Rochester, N.Y. –

Eastman Kodak

said Friday it has entered a partnership with Boulder, Colo.-based photo
products web-based fulfillment systems developer


, to jointly develop and market a
suite of pre-integrated retail photo merchandizing services.

The new services allow let retailers to leverage existing Kodak
photofinishing equipment to efficiently enter the net-to-retail fulfillment

Consumers, meanwhile, will have the ability to order photos
online and pick them up the same day at the retail location.

Already available to retailers are a private-labeled
net-to-retail photo order fulfillment system and an in-store photo specialty
gift catalog ordering system.

Kodak cited an InfoTrends report show net-to-retail photo
products order fulfillment is growing with more than 21 percent of printed
photo merchandise, including photo books, cards, calendars, and specialty
prints, being ordered online and delivered in stores in 2011.

That percentage is expected to approach 28 percent by 2015, Kodak

The new service uses LifePics-enabled private label photo
merchandizing web sites and Kodak’s net-to-retail connectivity installed on a Kodak
Picture Kiosk or Adaptive Picture Exchange (APEX) minilab (running V5.0
software or higher) to fulfill online orders in-store.

The companies said they are also offering a new photo give
ordering service using LifePics’ specialty photo gift catalog filled with
products that can be ordered from a Kodak Picture Kiosk in-store.

Gift items include mouse pads, mugs, sweatshirts, T-shirts, photo
buttons, playing cards, puzzles, pillow cases, blankets, and ornaments.

Canvas prints and photo restoration and colorization services are
also available.