Kodak, LifePics Team On Retail Photo Services

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Rochester, N.Y. -

Eastman Kodak

said Friday it has entered a partnership with Boulder, Colo.-based photo products web-based fulfillment systems developer

LifePics

, to jointly develop and market a suite of pre-integrated retail photo merchandizing services.

The new services allow let retailers to leverage existing Kodak photofinishing equipment to efficiently enter the net-to-retail fulfillment business.

Consumers, meanwhile, will have the ability to order photos online and pick them up the same day at the retail location.

Already available to retailers are a private-labeled net-to-retail photo order fulfillment system and an in-store photo specialty gift catalog ordering system.

Kodak cited an InfoTrends report show net-to-retail photo products order fulfillment is growing with more than 21 percent of printed photo merchandise, including photo books, cards, calendars, and specialty prints, being ordered online and delivered in stores in 2011.

That percentage is expected to approach 28 percent by 2015, Kodak said.

The new service uses LifePics-enabled private label photo merchandizing web sites and Kodak's net-to-retail connectivity installed on a Kodak Picture Kiosk or Adaptive Picture Exchange (APEX) minilab (running V5.0 software or higher) to fulfill online orders in-store.

The companies said they are also offering a new photo give ordering service using LifePics' specialty photo gift catalog filled with products that can be ordered from a Kodak Picture Kiosk in-store.

Gift items include mouse pads, mugs, sweatshirts, T-shirts, photo buttons, playing cards, puzzles, pillow cases, blankets, and ornaments.

Canvas prints and photo restoration and colorization services are also available.

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