Rochester, N.Y. – Kodak is playing on its “It’s Time to Smile”
marketing campaign, with the addition of “ForMom,” a branded YouTube channel featuring user-generated
testimonials from actual mothers on topics ranging from parenting and cooking
to health, beauty and exercise.
Kodak said the online networking resource
was developed as a one-stop shop for busy mothers looking to reconnect and
share. The online location also features special information from YouTube
The channel, which was developed with Ogilvy & Mather, supports Kodak’s
2009 “It’s Time to Smile” platform designed to help consumers
reconnect and strengthen their relationships through photography, making it easy
to share moments and memories, the company said.
“Video is the fastest growing type of content on the internet,” stated
Aaron Griffiths, Ogilvy & Mather creative director. “By housing
content on YouTube, we are making it easier for moms to find and share content
that’s valuable to them. We’re also making sure moms know Kodak sees them as
one of the brand’s most important audiences.”
Kodak also recently announced a YouTube contest called the “True Colors: Video Portrait Challenge,” which solicits video family portraits from
In other news, the company also recently introduced the Kodak Pic Flick app, which is a
free application for Apple iPhones and iPod touch devices that enables
consumers to upload pictures to a Kodak W1020 wireless digital frame or print
them wirelessly on the Kodak ESP 5250 all-in-one (AIO) Wi-Fi-enabled printer.
The app is said to provides a fast, easy way to print, display
and share photos within seconds.
Consumers upload pictures to a nearby Kodak W1020 wireless
digital frame or send them to the printer using their iPhone or iPod touch.
The free app, which is available on the App Store, enables
displaying and printing photos within the range of a connected Wi-Fi network to
print photos from 2 inches by 3 inches, to 8.5 by 11 inches on the Kodak ESP
5250 AIO printer.