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Kmart Holiday Sales Marathon

Hoffman Estates, Ill. – Kmart will remain open for 64 straight hours starting at 6 a.m. on Dec. 22 to give customers every chance possible to make a last minute Christmas purchase.
This will give shoppers until 10 p.m. Dec. 24 to grab last minute gifts, said Don Germano, senior VP of Kmart Stores. The sale will take place in 1,000 of Kmart’s 1,387 stores nationwide.

Germano said the sale is targeted at last minute shoppers and he cited a study by the National Retail Federation stating only 20 percent of men have started their Christmas shopping and that there were about 35 million shoppers who had not yet purchased a gift.

This is the second time Kmart has stayed open for 24 hours, the first took place during the 2002 holiday season.