Klipsch Teams With Shopatron In E-Commerce Alliance

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Indianapolis - Klipsch has begun selling the entire Klipsch-brand audio lineup through its

website

, but the company teamed up with Shopatron so that authorized dealers fulfill consumers' orders and make a margin on the sale, Klipsch said.

Klipsch is the latest CE supplier to team with Shopatron to develop such a program.

Dealers who fulfill orders placed through Klipsch's website make their standard margin, minus a small fee that they pay to Shopatron for the lead, Klipsch Group marketing director Jill Escol explained. Consumers can have the product shipped to them by the dealer or choose to pick up the product at the dealer's location, she said.

The company previously sold only its headphones, iPod docks and computer speakers through its site.

Shopatron

, which calls itself a

retail-integrated eCommerce solution

provider, said its program "eliminates channel conflict, builds retailer relationships, grows distribution and increases overall sales for the brand."

 Through the Klipsch site, consumers get full access to information on all Klipsch products, including specifications, user manuals and product images, Klipsch said. The site also includes how-to's on getting the most out of a speaker system, a live chat for product questions, product reviews by consumers and professionals, links to product videos, and integration with Klipsch's social-media sites.

 "Shopatron's design team helped make the site both beautiful and easy to use, while Shopatron's retail-integrated model allows us to continue to support our retailers through dealer fulfillment," said Ric Starost, Klipsch's eCommerce and web marketing manager.

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