released more details about its
promotional alliance with Live Nation Entertainment, revealing that it will get naming rights to two East Coast concert venues operated by Live Nation and will sponsor two other Live Nation venues.
As part of a multi-year agreement, New York City's Irving Plaza will be called Irving Plaza Powered by Klipsch, and Miami's Bayfront Park Amphitheater will be called Klipsch Amphitheater at Bayfront Park. Irving Plaza is a 1,100-seat-capacity music club at which almost 150 events are held annually. The venue has hosted such as The Ramones, Bob Dylan, Red Hot Chili Peppers, Prince, LCD Soundsystem and Katy Perry. The Klipsch Amphitheater at Bayfront Park is a 7,500-seat waterfront amphitheater in the heart of downtown. In 2010, it hosted performances by Maroon 5, Robert Plant, and The Goo Goo Dolls.
Also under the agreement, Klipsch will sponsor the Lounge at the Gramercy Theater in New York City and the VIP Club at The Fillmore Miami Beach at Jackie Gleason Theater in Miami Beach. Klipsch will upgrade their audio systems.
"Concerts attract individuals who share a passion that is very similar to Klipsch and the brand's message," said Paul Jacobs, CEO of Klipsch Group. "Our brand began with Paul W. Klipsch creating sound solutions that simulate the live-concert experience. This sponsorship gives us the opportunity to go back to our roots and honor a legacy that we continue to build on into the future."
Klipsch has previously been affiliated with the Sundance Film Festival, the Academy Awards, MTV Video Music Awards and the American Music Awards. Klipsch is also an official speaker and headphone sponsor of the World Series of Poker.