West Chester, Penn. – Kim Maguire, former chief merchandising officer of Circuit City, has joined QVC as executive VP/chief merchandising officer.

In his new role, Maguire is responsible for the direction, development and strategic planning of all of QVC’s merchandising categories.

Maguire left Circuit City last April, which preceeded a shuffling of senior merchants at the No. 2 CE chain (see TWICE, May 21, p. 4). An executive search for his successor continues both inside and outside the company.

Prior to joining CircuitCity, Maguire was with Target Stores for more than 20 years where he began as an assistant buyer and rose to senior VP/hardlines.