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Kicker, Shopatron In Online Deal

 Stillwater, Okla. – Kicker teamed up with Shopatron to launch an on-line store that lets Kicker sell online and have orders fulfilled by its dealer network

 Products ordered online by consumers can shipped directly from the nearest stocking retailer or made available for in-store pickup at the retailer of their choice, Shopatron said.

 Kicker is the latest home and car audio brand to link up with Shopatron. Last year, car audio supplier Alpine and home audio brand Klipsch signed up with Shopatron, and in 2010, home and car audio supplier JL Audio did.

Jeff Peters, Kicker’s domestic sales director, described Shopatron as providing consumers “with the ease of online shopping as well as order fulfillment and installation expertise by our authorized dealers.”

 Shopatron senior marketing VP Mark Grondin said Shopatron “ensures that consumers who buy online receive the best customer experience, from purchase through installation, all while generating more sales for the brand.”