Long Beach, Calif. – Kenwood will join the new
group as the group’s first
full-line vendor partner.
Last month, mobile amplifier and speaker supplier JL Audio announced
that it would be the group’s first vendor partner.
The group was launched in November to provide volume discounts on
advertising and promotion programs as well as other benefits to promote the car
electronics aftermarket. It hopes to attract 50 car audio retailers and
additional vendor partners.
Dave Hoag, Kenwood consumer electronics sales director, praised the
“operational experience of the key MESA members”
and said “the promotional capabilities of MESA
will rive much-needed awareness to the mobile electronics category.”
president Mike Cofield
is also president of 13-store Custom Sounds, Austin, Texas.
Other MESA members include Stereo King, Portland, Ore.; Car Fi, Springfield, Miss.; The
Specialists, Tucson, Ariz.;
and Sound of Tri State, Claymont,