Long Beach, Calif. - Kenwood has teamed up with HD Radio developer iBiquity Digital for a 100-market radio-ad campaign that promotes HD Radio and Kenwood's affordably priced KDC-HD545U CD-receiver, which features built-in HD Radio at a suggested $240.
The campaign, which runs from July through September, will reach the top 100 media markets to promote HD Radio's advantages, including iTunes tagging and additional HD2/HD3 digital channels. The ads will encourage consumers to visit the Kenwood USA website (
) and the HD Radio website (
"This promotion will put the attributes of HD Radio technology squarely on the minds of millions of consumers, and associating it with the brand awareness of Kenwood will surely create a call-to-action that will get consumers visiting authorized Kenwood retailers for a demonstration," said Keith Lehmann, senior VP of Kenwood's consumer electronics sector.
Kenwood's KDC-HD545U has iTunes tagging and front-panel USB input to control iPods and iPhones and access the content of other USB-connected devices. It is also satellite-radio-ready.
"This is the first time we have promoted HD Radio in consumer ads, and it marks our first joint promotion with iBiquity," said Tony Mercado, Kenwood marketing development manager.