Long Beach, Calif.
– Kenwood has teamed up with HD Radio developer iBiquity Digital for a
100-market radio-ad campaign that promotes HD Radio and Kenwood’s affordably
priced KDC-HD545U CD-receiver, which features built-in HD Radio at a suggested
$240.
The campaign,
which runs from July through September, will reach the top 100 media markets to
promote HD Radio’s advantages, including iTunes tagging and additional HD2/HD3
digital channels. The ads will encourage consumers to visit the Kenwood USA
website (
) and the
HD Radio website (
).
“This promotion
will put the attributes of HD Radio technology squarely on the minds of
millions of consumers, and associating it with the brand awareness of Kenwood
will surely create a call-to-action that will get consumers visiting authorized
Kenwood retailers for a demonstration,” said Keith Lehmann, senior VP of Kenwood’s
consumer electronics sector.
Kenwood’s KDC-HD545U
has iTunes tagging and front-panel USB
input to control iPods and iPhones and access the content of other
USB-connected devices. It is also satellite-radio-ready.
“This is the first
time we have promoted HD Radio in consumer ads, and it marks our first joint
promotion with iBiquity,” said Tony Mercado, Kenwood marketing development
manager.
