Kenwood, Garmin Repeat Nav Promotion


Long Beach, Calif. - Kenwood and Garmin teamed up again to launch a consumer rebate program, which is targeted to three Kenwood in-dash AV-navigation units that incorporate Garmin technology.

 This year's rebate program runs from May 1 to July 31 with rebates ranging from $100 to $300 depending on the model. The program covers the $2,000-suggested DNX9980HD with $300 rebate, the $1,200 DNX6980 with $100 rebate, and the $1,100 DNX6180 with $100 rebate.

Participating Kenwood dealers get a merchandising kit containing such in-store materials as a countertop display with rebate coupons, product "danglers" attached directly to the products on a dealer display board, a ceiling-hanging mobile, a full-size poster, banner ads for online promotion, and a web-link to a section of Kenwood's website for consumers to download rebate coupons. 

Unlike last year's promotion, this year's promotion includes a QR-code on all printed materials and advertisements. Consumers who scan the code with a smartphone are directed to instructional videos and detailed technical specifications and features on a dedicated portion of Kenwood's web site.

 The rebate program is "designed to ease the step from a bare bones in-dash model, or portable GPS unit or even a smartphone application into a full-featured premium navigation/entertainment system," said sales VP Dave Hoag.


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