KEF Celebrates 50th With Worldwide Parties

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New York - British audio brand KEF celebrated its 50

th

anniversary yesterday with parties worldwide, including a party here at the British consul-general's official residence.

About 100 KEF dealers, reps, employees and customers attended the event, hosted by consul-general Danny Lopez, who lauded KEF for exemplifying innovation.

In speaking to guests, KEF America president Alec Chanin noted that in the home audio industry, "not a lot of companies have had this long a run." Besides doing its own design and engineering, he said, KEF still invests in "pure research."

To continue the celebration, KEF in February will launch its second 50

th

anniversary product following the launch earlier this year of the $29,999/pair KEF Blade, which was played at the event and was the first product launched by the company to celebrate its anniversary.

KEF is promoting its 50

th

anniversary message in print and online ads that focus on its heritage and feature a series of famous past products, said KEF America marketing manager Stephanie Scola. On Sept. 29, the company will launch a website,

www.kef.com/thefifty

, to highlight the top 50 products from its 50 years in business.

 A commemorative hardcover book outlining KEF's history has also been published and will be available on Amazon in mid-October at $89.99.

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