Los Angeles -
's third annual online "viral video" promotion campaign captured 2.5 million views in its first three weeks on the web, and boosted combined page views of the company's viral video series by almost 15 percent during that time, the company said.
campaign features multi-platinum selling recording artists The All-American Rejects, whereas the first two viral videos featured less-well-known bands, The Darling Stilettos and Charm City Devils.
JVC called the three-week page-view count "staggering" because the campaign hasn't been advertised yet. The company plans online banner ads and radio promotions, and it will place the video on JVC's video billboard in New York's Times Square.
Before the third video went online, the first two videos had already enjoyed more than 21 million views, JVC said.
The third video features such mobile entertainment products as the KW-NT3HDT in-dash navigation receiver, which features
, and the El Kameleon KD-AVX77 CD/DVD receiver, which also appeared in the first two videos.