Chatsworth, Calif. - JVC Mobile Entertainment launched its fifth annual online viral-video campaign to promote its brand with the launch today of the first in a series of three "rockumentary-style" videos starring the band Halestorm.
The series follows the band on the road for its 2012 touring cycle to promote its new album. Each installment will feature JVC navigation-multimedia receivers with iPhone app integration in a Ford Shelby GT 500 Supersnake.
launched today, and they will be featured on JVC's high-definition JVC video billboard in Times Square in New York City.
The online video promotion will be backed by an ad campaign that includes online banner ads, video content placement, social-media integration and concert tour promotion.
For the Turn Me On promotion, "we wanted to break the mold and do something dramatically different," said Chad Vogelsong, JVC Mobile's marketing GM. The behind-the-scenes rockumentary-style videos show the band "creating and performing music on the road and creates the â€˜turn me on' connection between music, driving and how it makes you feel as a music fan," he said.
The first chapter focuses on Halestorm's tour preparations and features band member interviews that include their childhood musical aspirations and their experiences in the band. The video will follow the band as they kick off their tour at the Earthday Birthday festival in Orlando, Fla., where live performances will be documented.
The on-the-road shoots will take place at key on-location stops throughout the year and will include exclusive interviews with band members and fans.
The second chapter, due in the summer, will capture Halestorm on tour. The final chapter is due in the fall.
For the third consecutive year, online site EgoTv will be the exclusive online distribution network for the campaign. Users will be able to grab embedded codes and site links from
to spread the video around the web. The page will also include an email opt-in area to capture JVC Mobile fan emails, links to technology partner sites, and a Locate Now button to take users to the Dealer Locator page on JVC Mobile's website. Fans will also be able to link to iTunes to buy Halestorm's albums, as well as to keep up to date on tour dates and other info.