Rochester, N.Y. - Former Hewlett-Packard senior VP Pradeep Jotwani has been named
consumer digital imaging group (CDIG) president and the new chief marketing officer.
He will oversee consumer digital businesses and corporate marketing efforts, effective immediately, the company said Thursday.
Jotwani will report to Kodak president and COO Philip J. Faraci, and as the company's new chief marketing officer, Jotwani will also report to chairman and CEO Antonio M. Perez. The board of directors also elected him a senior VP of the company.
After 25 years, Jotwani, 56, left HP in 2007 as supplies, imaging and printing group senior VP. Prior to that assignment, Jotwani was president of HP's consumer business organization, which he formed as HP's first formal sales and marketing organization focused specifically on the consumer market.
He also served as HP's executive sponsor for customer relationship management and founded
, the company's e-commerce store.
Since leaving HP, Jotwani served as an operating executive at a private equity firm, participated on several corporate boards, was a leadership fellow at Stanford University's Graduate School of Business, and lent his time to a series of civic and non-profit organizations. He continues to serve on the board of RealNetworks.
"I have worked in the industries in which Kodak participates for many years, and I have enormous respect for the company's technology, products, people and brand. I look forward to leveraging those assets to help drive profitable growth," stated Jotwani.
As president of the consumer digital imaging group, he will be responsible for Kodak's digital cameras, picture frames, pocket video cameras, kiosks, imaging sensors, consumer inkjet printers and the Kodak Gallery, the company's online photo service.
As CMO, Jotwani will be responsible for customer relationship management, brand management, business-to-business and business-to-consumer marketing, communications and public affairs, online commerce, and the company's website,
By combining the consumer products, the brand and the customer-relationship management activities, Kodak will be able to build a stronger consumer business and maximize its pursuit of profitable growth, he said.
"Pradeep Jotwani knows how to grow businesses, and that's why I am excited to welcome him to Kodak," Perez said. "He not only grows businesses, he also grows them profitably through operational excellence and the smart use of technology. He understands the power of brands and how to use them to achieve growth. I look forward to watching Pradeep apply his leadership skills in the service of Kodak."
Jotwani is a native of India. In 1975, he earned a degree in mechanical engineering from the Indian Institute of Technology, Kanpur, and two years later, a master's in industrial engineering from the University of Wisconsin. He received an MBA from Stanford University's Graduate School of Business in 1982.
Jotwani will be based in Silicon Valley near Kodak's inkjet and Kodak Gallery operations. From there he can travel more directly to the emerging markets of Asia, including China and India -- key growth targets for the company, the company said.