Rochester, N.Y. – Former Hewlett-Packard senior VP Pradeep
Jotwani has been named
consumer digital imaging group (CDIG) president and the new chief marketing
He will oversee consumer digital businesses and corporate
marketing efforts, effective immediately, the company said Thursday.
Jotwani will report to Kodak president and COO Philip J. Faraci,
and as the company’s new chief marketing officer, Jotwani will also report to
chairman and CEO Antonio M. Perez. The board of directors also elected him a
senior VP of the company.
After 25 years, Jotwani, 56, left HP in 2007 as supplies, imaging
and printing group senior VP. Prior to that assignment, Jotwani was president
of HP’s consumer business organization, which he formed as HP’s first formal
sales and marketing organization focused specifically on the consumer market.
He also served as HP’s executive sponsor for customer relationship
management and founded
, the company’s e-commerce store.
Since leaving HP, Jotwani served as an operating executive at a
private equity firm, participated on several corporate boards, was a leadership
fellow at Stanford University’s Graduate School of Business, and lent his time
to a series of civic and non-profit organizations. He continues to serve on the
board of RealNetworks.
“I have worked in the industries in which Kodak participates for
many years, and I have enormous respect for the company’s technology, products,
people and brand. I look forward to leveraging those assets to help drive
profitable growth,” stated Jotwani.
As president of the consumer digital imaging group, he will be
responsible for Kodak’s digital cameras, picture frames, pocket video cameras,
kiosks, imaging sensors, consumer inkjet printers and the Kodak Gallery, the
company’s online photo service.
As CMO, Jotwani will be responsible for customer relationship
management, brand management, business-to-business and business-to-consumer
marketing, communications and public affairs, online commerce, and the
By combining the consumer products, the brand and the customer-relationship
management activities, Kodak will be able to build a stronger consumer business
and maximize its pursuit of profitable growth, he said.
“Pradeep Jotwani knows how to grow businesses, and that’s why I
am excited to welcome him to Kodak,” Perez said. “He not only grows businesses,
he also grows them profitably through operational excellence and the smart use
of technology. He understands the power of brands and how to use them to
achieve growth. I look forward to watching Pradeep apply his leadership skills
in the service of Kodak.”
Jotwani is a native of India. In 1975, he earned a degree in
mechanical engineering from the Indian Institute of Technology, Kanpur, and two
years later, a master’s in industrial engineering from the University of Wisconsin.
He received an MBA from Stanford University’s Graduate School of Business in
Jotwani will be based in Silicon Valley near Kodak’s inkjet and
Kodak Gallery operations. From there he can travel more directly to the
emerging markets of Asia, including China and India — key growth targets for
the company, the company said.