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John, Courtney Force To Appear At BrandSource Summit

Orlando, Fla. – Pro race car drivers John and Courtney Force will be on hand at BrandSource and its ProSource A/V specialty division Spring Summit, here, next week.
The BrandSource Spring Summit will be held in Orlando at the
Marriott World Center from tomorrow, Feb. 19 running through Feb. 23.

John Force will be on hand to to greet attendees along with
his daughter, Courtney, who will going pro this year in her own
funny car.

As reported earlier this week Kathy
, fashion CEO, mom and chief designer of kathy ireland Worldwide;
Ireland will be officially introduced to members as the new BrandSource
Ambassador and will assist the organization with its marketing and promotional
efforts targeting female customers.

Summit attendees will be able to attend seminars on online
reputation management, Google Tools for Small Business, refining in-store sales
pitches, making the sale after the customer has been turned down for poor
credit, practical sales insights for connected products, and more, the group

BrandSource will roll out a national mobile marketing
campaign to help members use proven strategies that utilize the latest
technologies to drive in-store traffic.

Bob Lawrence, CEO of BrandSource, said it a statement, “It
goes without saying that the recession has impacted retailers nationwide. This
Summit is designed to keep our members on top of the latest trends and
innovations as they continue to cement their reputations as compelling and
relevant alternatives to big box stores.”

Visit next
week for coverage of the BrandSource and ProSource meetings.