John, Courtney Force To Appear At BrandSource Summit


Orlando, Fla. - Pro race car drivers John and Courtney Force will be on hand at BrandSource and its ProSource A/V specialty division Spring Summit, here, next week.
The BrandSource Spring Summit will be held in Orlando at the Marriott World Center from tomorrow, Feb. 19 running through Feb. 23.

John Force will be on hand to to greet attendees along with his daughter, Courtney, who will going pro this year in her own funny car.

As reported earlier this week Kathy Ireland, fashion CEO, mom and chief designer of kathy ireland Worldwide; Ireland will be officially introduced to members as the new BrandSource Ambassador and will assist the organization with its marketing and promotional efforts targeting female customers.

Summit attendees will be able to attend seminars on online reputation management, Google Tools for Small Business, refining in-store sales pitches, making the sale after the customer has been turned down for poor credit, practical sales insights for connected products, and more, the group said.

BrandSource will roll out a national mobile marketing campaign to help members use proven strategies that utilize the latest technologies to drive in-store traffic.

Bob Lawrence, CEO of BrandSource, said it a statement, "It goes without saying that the recession has impacted retailers nationwide. This Summit is designed to keep our members on top of the latest trends and innovations as they continue to cement their reputations as compelling and relevant alternatives to big box stores."

Visit next week for coverage of the BrandSource and ProSource meetings.


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