Arlington, Va. - Fitness guru Jillian Michaels will highlight the marriage of tech and fitness at the 2012 International CES
(FitnessTech) in Las Vegas, Jan. 10-13.
Michaels will discuss the impact of digital innovation and her recent partnership with Pittsburgh based BodyMedia, an on-body monitor company, according to the Consumer Electronics Association (CEA), producer of CES.
Her FitnessTech address at the International CES takes place at 10:30 a.m. on Jan. 10, 2012, in room N256 of the Las Vegas Convention and World Trade Center (LVCC).
According to a recent survey by CEA, the sports and fitness category represents a $70 billion annual business in the U.S. alone. FitnessTech will highlight the most innovative of these new offerings including: activity-tracking armbands, waterproof mp3 players, GPS-enabled HD cameras, high-tech heart monitors, gesture recognition and full-body tracking user interfaces for games and sports simulators, high-tech sport goggles with GPS locators and many others.
The FitnessTech Summit conference, free to all CES attendees, begins at 9 a.m. on Jan. 10. Sponsors include BodyMedia FIT, Fitness Technologies, Go Bandit, My Basis, Omek Interactive, Polar, Recon Instruments, Scosche and Withings. Participating companies will be represented in the Sports and Fitness Tech TechZone located in the North Hall of the LVCC.