Jeff Beck, Panasonic Get ‘Wired’ For The DMC-G1

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Secaucus, N.J. — Panasonic said Wednesday that it has reached a deal with rock guitar great Jeff Beck to promote the Lumix DMC-G1 digital interchangeable-lens camera along the Rock & Roll Hall of Fame inductee’s current concert tour.

Through the deal, fans who bring their Panasonic DMC-G1 cameras to Beck’s live performances will have the opportunity to take photos at the event.

Photos taken with a G1 at the concerts can then be submitted to the "Best of the Tour" series. The best photos will be available for viewing on VieraCast of Facebook on a special link of the Panasonic G1/Concert Series, as well as

The first 10 people who show up at a venue with a Panasonic Lumix DMC-G1 camera will be identified with a special Panasonic VIP logo photo pass.

When they present their camera to a Panasonic rep, they will be given the pass, which allows them backstage access for an exclusive photo opportunity with Beck.

Panasonic will also raffle off two TZ5-class digital still cameras at each of the North American concerts, and winners will be given the chance to have their photos taken with Beck backstage.

Beck, who has been a rock icon for more than 40 years through his association with the Yard Birds, Rod Stewart, Jan Hammer and various iterations of the Jeff Beck Group, is a new inductee into the Rock and Roll Hall of Fame as a solo performer. He was already in the hall as a member of the Yard Birds.

Beck’s remaining U.S. tour dates are as follows:

  • April 8, Philadelphia, Electric Factory;
  • April 9 and 10, New York, the Fillmore NY @ Irving Plaza;
  • April 11, Mashantucket in Connecticut, MGM Grand Theatre at Foxwoods;
  • April 13, Boston, House of Blues;
  • April 15, Cleveland, House of Blues;
  • April 16 and 17, Chicago, Park West;
  • April 18, Milwaukee, Turner Hall Ballroom;
  • April 21 and 22, Los Angeles, El Rey; and
  • April 23, Oakland, Calif., Fox Theater.


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