Jamo, Mirage Strategies Taking Shape At CEDIA

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Klipsch Group’s new marketing strategies for the Jamo and Mirage brands will take concrete shape here at the CEDIA Expo, where Jamo is launching its first wireless active speakers that stream music wirelessly from PCs and handheld devices.

New Mirage speakers, now considered a series within the Jamo franchise, feature the brand’s signature Omni- Polar design for 360-degree mid- and high-frequency dispersion but in speakers that adopt a completely new look and smaller appearance than previous Mirage generations.

Jamo is also showing the recently shipped 400 and 600 Flat Grille series of 18 architectural in-wall, in-ceiling, LCR and surround speakers with flat, low-profile magnetic grilles and flangeless design for a less-obtrusive look.

Klipsch Group recently announced a new go-to-market strategy for Jamo and Mirage to accelerate Jamo product development, reposition Mirage as a Jamo adjunct series, and merge the brands’ dealer bases to leverage Jamo’s stronger distribution. Jamo will continue to focus on direct-radiating speakers, while Mirage will continue to offer its signature omnipolar driver design. Mirage will also focus on bringing omnipolar technology to application- specific “form-follows- function” speakers, the company said.

Besides sharing dealers, Mirage will also share Jamo’s “mantra of ‘form follows function’ and minimalistic design that is part of the Jamo DNA,” said Glen Fuller, Jamo’s lead product designer. “Jamo has always been known for producing high-value lifestyle products through exemplary design disciplines that provide consumers with solutions that fit everyday life,” he added.

In the Mirage series, the company is showing four new Omni-Polar speakers and three new subwoofers to match, all due in the spring at prices yet to be determined. The line consists of two small spherical satellite speakers, a center speaker, a floor standing speaker with a nautilus-style shape, and three subwoofers in 8-, 10- and 12-inch sizes. The full-range speakers use a new design, called Inverted OmniGuide Technology, to deliver 360-degree dispersion. The technology uses a downward-focused tweeter that faces down into a cone midrange that faces up and angles forward. The tweeter uses the midrange as a reflective surface, Fuller told TWICE.

The two two-way spherical satellites add a proprietary base that rotates for tabletop or on-wall use. The MX S25 is a 3.75-inch sphere containing a 0.75-inch tweeter and 2.5-inch dome woofer. The MX S35 is a 5-inch sphere with 1-inch tweeter and 3.5-inch dome woofer. Both speakers’ enclosures are sealed.

The MX F45 three-way floor standing speaker features a 1-inch tweeter firing down into a forward-angled 3.5-inch dome midrange and adds a front-firing pair of 4.5-inch woofers and a pair of front-firing 4.5-inch passive radiators in a 32-inch by 5.25-inch by 7-inch enclosure. The sides of enclosure are sculpted with spiral lines emulating the lines of a sea shell.

The MX C35 is a horizontal center channel with curved styling and 360-degree-dispersion tweeter flanked on each side by a 3.5-inch woofer.

The satellite speakers will make their way into what Fuller called a “soundbar alternative,” which will be a powered 2.1-channel system with dedicated 8-inch wireless subwoofer and a small head unit that houses the electronics. Powered personal products are also in the works, he said.

Under the Jamo brand, the company is launching a powered 2.0-channel speaker system and a 2.1-channel subsat system. Both are designed for use with a wireless sender and receiver to stream music wirelessly from a PC or from MP3 players, smartphones, and other mobile devices. They’re due next year.

The wireless sender features USB input, 3.5mm analog input and optical input to connect to different music sources. The wireless receiver hooks onto the back of one of the speakers in the Jamo P 404 2.0 system and onto the back of the subwoofer in the Jamo P 102 2.1 system. The receiver connects to the speakers via USB, which also supplies power to the receiver. Future active speakers will incorporate Apple’s AirPlay technology.

In the 2.1 system, the subwoofer-satellite connection is also wireless.

The P 404 2.0 system features two two-way bookshelf speakers, one incorporating 2x30-watt amp (measured at 1 percent THD) to power both speakers, which are connected via a cable. Each speaker enclosure houses a 5.5-inch woofer and 1-inch soft-dome tweeter and delivers frequency response of 50Hz to 20kHz. The enclosures measure 9.44 inches by 6.37 inches by 8.58 inches.

The P102 sub-sat system features two smaller two-way speakers, each with 0.75- inch tweeter and 3-inch midrange in enclosure measuring 3.6 inches by 3.6 inches by 3.7 inches. Both speakers are connected via speaker cable to the subwoofer, which features 6.5-inch driver in a square enclosure measuring 9.8 inches on all sides. Power is rated at 2x20 plus 1x60 watts.

Besides connecting to the wireless receiver via USB, both speaker systems also feature one analog RCA input, one analog 3.5mm input, and (continued from page 34) two digital inputs (two optical on the 2.0 system and one optical and one coaxial on the 2.1 system).

The 2.1 system also comes with RF remote to switch among the system’s inputs, control volume and control subwoofer level.

In custom-installed speakers, Jamo is showing its recently shipped Custom 400 and Custom 600 series of flangeless, flat-grille panel flat-panel in-wall and in-ceiling speakers. A total of 18 SKUs are available between the two series.


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