Jamo, Mirage Strategies To Take Shape At Expo



The direction of Klipsch Group’s Jamo and Mirage brands will come into clearer focus at the CEDIA Expo, where some of the first products under the brands’ new go-to-market strategies will put in an appearance.

Klipsch Group has taken steps to accelerate Jamo product development, reposition Mirage as a Jamo adjunct series, and combine their dealer bases, yet maintain clearly differentiated product selections.

The company shifted Jamo R&D to Klipsch’s Indianapolis facility, which boasts a larger staff and more resources than Jamo’s previous R&D center and will bring more “visionary” products to market at a faster pace, said Klipsch Group CEO Paul Jacobs.

Jamo will maintain its Danish design heritage with product design remaining in Denmark and continue to focus on direct-radiating speakers, while Mirage will continue to offer its signature omnipolar driver design. Mirage will also focus on bringing omnipolar technology to application-specific “form-follows-function” speakers, such as a planned SKU that will be displayed at the Expo and do triple-duty as a freestanding, wall-mount or ceiling-mount speaker, Jacobs said.

At CEDIA Expo, new Mirage speakers will feature the brand’s signature Omni-Polar design for 360-degree dispersion but in speakers that adopt a completely new look and smaller appearance than previous Mirage generations, said Glen Fuller, Jamo’s lead product designer.

Mirage will also share Jamo’s “mantra of ‘form follows function’ and minimalistic design that is part of the Jamo DNA,” he said.

Under the Jamo brand, the company will launch a powered two-channel speaker system and a 2.1-channel sub-sat system. Both are designed for use with a wireless sender and receiver to stream music wirelessly from a PC or from MP3 players, smartphones and other mobile devices.

In custom-installed speakers, Jamo will show its recently shipped Custom 400 and Custom 600 series of flangeless, flat-grille in-wall and in-ceiling speakers. A total of 18 SKUs are available between the two series. The Custom 600 series prices range from a suggested $849 to $1,299/pair.

The Custom 400 series prices range from a suggested $649 to $899/pair.

The 600 series offers LCR and surround in-ceiling and in-wall models, while the 400 series offers LCR in-wall and in-ceiling models.

Like previous custom speakers, the new models feature Centre Plug, Decoupled Tweeter Technology, Hard Conical Cone and WaveGuide.


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