El Segundo Calif. - iSuppli has entered into an agreement in principle to buy Screen Digest, the provider of market research covering film, television, broadband media, mobile media, cinema, home entertainment, TV technology and video games.
The financial terms of the acquisition are not public; Screen Digest and its wholly owned subsidiary Adams Media Research (AMR) would become part of iSuppli. The acquisition is expected to be completed before the end of 2010.
"The addition of Screen Digest's vast range of intelligence services would enable iSuppli to offer its clients the most complete understanding of the technology, media and telecommunications (TMT) value chain in the market research business today," said Derek Lidow, president/CEO of iSuppli.
Screen Digest has been tracking global media markets for almost 40 years. Headquartered in London, the company employs a team of more than 45 expert analysts, led by Ben Keen, chief analyst and executive director. The value of the Screen Digest corporate brand is widely recognized globally by major media concerns and as such will remain in place for the foreseeable future as will all current Screen Digest business practices.
The planned acquisition would include AMR, which is the U.S. media industry's key source of market data and financial analysis on the film, television, video game and digital media markets. Founded by industry-renowned analyst Tom Adams in 1993, AMR was acquired by Screen Digest in 2007.