Cook Predicts Further Growth
iPhone unit- and dollar-sales growth accelerated in Apple’s fiscal fourth quarter and for the company’s full 2015 fiscal year, thanks to last year’s launch of the first big-screen iPhone and availability through more China carriers
CEO Tim Cook expects iPhone sales to continue growing year over year in the current quarter despite record year-ago sales of 74.5 million units.
Many consumers still haven’t upgraded to the first big-screen iPhones launched a year ago or to their successors launched on Sept. 25, Cook said during an investors’ conference call. About two-thirds of people using iPhones before the launch last year of the 4.7-inch iPhone 6 and 5.5-inch 6 Plus launch haven’t yet upgraded to the bigger screen phones or to their successors, he said.
All told, iPhones accounted for 62.5 percent on Apple’s fourth-quarter revenues.
Sales of the iPad fell at an accelerating rate in the quarter.
Here’s a breakdown of Apple’s sales:
iPhone: For the fiscal 2015 fourth quarter ending Sept. 30, iPhone sales rose 22.3 percent in units to 48 million, and dollar sales rose 36 percent to $32.2 billion. The growth rates are up from the year-ago unit-sales gain of 16 percent and 21 percent, respectively.
The gains don’t reflect sales of the new iPhone 6S and 6S Plus, which went on sales only in the last two days of the quarter.
For the year, iPhone unit sales jumped 36.7 percent to 231.2 million, thanks in large part to availability through more China carriers. Dollar volume rose 52 percent to $155 billion.
Fiscal 2015 unit and dollar growth exceeds that of fiscal 2014 and 2013. Unit and dollar growth came to 12.6 percent and 11.8 percent, respectively, in fiscal 2014 and 20 percent and 16 percent in fiscal 2013.
The fiscal 2015 unit-growth rate was about half that of 2012’s 73 percent unit growth. That year’s dollar growth was 21 percent.
iPad: Unit and dollar sales fell in the fourth quarter than they did during the year-ago quarter. Unit sales fell 20 percent to 9.88 million, and dollars fell 20 percent to $4.28 billion. During the year-ago quarter, unit sales were off 13 percent, with dollar sales down 14 percent.
For the full year, unit sales fell 19.3 percent to 54.9 million, and dollars fell faster at 23.3 percent to $23.2 billion.
The company hopes to reverse the decline with the launch of its biggest iPad ever, the iPad Pro with 12.9-inch screen and stylus to attract productivity users, especially those in the enterprise.
Mac: Sales in the quarter rose a meager 3 percent in units and 4 percent in dollars to 5.71 million and $6.88 billion, respectively.
Sales of other products rose 61 percent in the quarter to $3.1 billion. That includes Apple TV, Apple Watch, iTunes downloads, streaming and Applebranded and third-party accessories, including Appleowned Beats products.
Sales by region: Revenues in the Americas rose only 10 percent to $21.8 billion, while sales in greater China jumped 99 percent to $10.6 billion.
Total revenue, income: Consolidated global sales rose 22.3 percent in the quarter to $51.5 billion and, for the year, by 28 percent to almost $234 billion. Quarterly net profit rose 30.6 percent to $8.5 billion with a gross-margin gain to 39.9 percent from 38 percent.