Richmond, Va. – Circuit City Stores and InterTAN Canada Ltd. today announced that on or before July 1 all stores currently operated by InterTAN under license from RadioShack will be re-branded as The Source By Circuit City.
The introduction of The Source By Circuit City stores (www.thesourcecc.com) begins today with the unveiling of the Toronto Eaton Centre location.
“Ninety percent of all Canadians live within a 10 minute drive to one of our locations. By July 1 The Source By Circuit City will have the same national coverage,” said Brian Levy, president/CEO of InterTAN Canada Ltd. “Customers will continue to see quality, national and international electronics brands as well as an emphasis on personal and portable devices.”
The Source By Circuit City is described as a “local destination for personal electronics such as MP3 players, digital cameras, LCD TVs and a broad selection of personal and portable consumer electronics,” and will also offer a mix of communications, computers and household electronic products.
The Eaton Centre store in Toronto is the first location to be re-branded The Source By Circuit City and will be followed by other locations in the Greater Toronto Area and other major markets. The introduction of The Source By Circuit City will be supported by a major advertising campaign featuring television and radio commercials, print and outdoor advertising.