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International CES Will Expand Tech Coverage At 2000 Event

International CES will expand and cover more technology areas and audiences, beginning with the 2000 event, to be held January 6-9 in Las Vegas, according to show organizer CEMA.

Robbi Lycett, CES VP, explained, “Although CES continues to have the greatest concentration of retail buyers, with 88% of the buying power of the industry in attendance, the 2000 show is expanding to reach new audiences, especially non-retail corporate buyers, financial/market analysts, content providers and creators, broadband developers and government officials.”

Special conference centers and exhibit areas are being created for these audiences to help them understand the newest advances in digital technology and the latest changes in workstyle and lifestyle technology, CEMA said.

The show will focus on at least 25 product areas, with more than a dozen exhibit pavilions spread throughout the Las Vegas Convention Center and the Sands Expo and Convention Center.

The 2000 CES conference program will have more than 140 targeted sessions. Conference tracks include workstyle technology, lifestyle technology, mobile/wireless communications, emerging technologies, e-commerce, retail management, and the Habitech Institute, the trade and training event for integrated home systems.

Digital Hollywood, an event devoted totally to the convergence of entertainment and technology, is also part of CES. It is geared toward computer and Internet companies; telephone companies; broadcast, cable and satellite executives and entertainment and studio executives.

For more information on CES visit www.CESweb.org.

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