Medford, N.Y. – Intercounty Appliance, a member of the NECO Alliance buying organization, has named Electrolux veteran John Graff as merchandising and advertising director.
Graff, formerly an Electrolux general manager for the independent dealer channel, will be responsible for developing merchandising plans to increase volume from existing vendors, and will help develop policies and procedures to improve Intercounty’s operational efficiency.
“With more than 29 years of experience, John brings a wealth of knowledge and leadership experience to our organization,” said Intercounty president Vito Blandi. “We are certain his talents will enable our members to grow stronger in their marketplace.”
Graff commented, “I am looking forward to strengthening my existing relationships with retailers and developing new ones. This industry is my passion and I look forward to getting started.”
Intercounty is a division of the Nationwide Marketing Group, and Graff’s appointment dovetailed with last week’s Nationwide PrimeTime! meeting and buy fair in Dallas.