LAS VEGAS - Intel CEO Paul Otellini kept up the CES 2010 mantra of 3D TV, saying 3D will supplant HD as the industry's primary driver in the coming years, during his keynote Thursday afternoon.
Intel's role, he said, will be to supply the enormous amount of processing power as consumers begin creating their own 3D content.
"We expect 3D to move from the [Hollywood] studio to the home," Otellini said, where consumers will use their home PCs to edit and playback their 3D videos.
Intel's other focus is to help power the shift in computing away from the personal computer.
"We are on the cusp of a new era - personal computing - and we are focused now on making all computing personal."
Otellini described personal computing as the ability to have computer and high-speed Web access everywhere through the use of smartphones, netbooks and computer slate-type devices. Most of Intel's effort in this category is centered on its Atom processor family, which is designed for low-power, highly mobile devices.
Otellini also showed off a new LG smartphone based on a 4.8-inch screen, making it larger than the Droid and iPhone. The additional processing power supplied by the Intel chip will enable apps like video conferencing on the go, which was demonstrated during the keynote.
Intel has also launched a new effort in the netbook space. The company has placed online the beta version of a netbook app store, called App Up, where consumers can buy and download software for their netbooks. Otellini said several hardware vendors, including Acer, Asus, Dell and Samsung, are expected to open their own app stores in the first quarter.
Intel is also using the Atom as the basis for a new system-on-a-chip product designed for use on consumer electronic devices, specifically TVs.
Otellini said as TVs are becoming "smart" in the same sense that cellphones have over the past few years. The Atom system on a chip is intended to give computing capability to TVs and CE devices, while maintaining the CE products ease of use.
Otellini also touched on a few other topics. While he did not say whether Intel would place USB 3.0 capability on its chips, he mentioned the company is moving ahead with a new PC interface called LightPeak. This technology can has a 10GBps data-transfer speed, enough to download a Blu-ray movie in about 30 seconds, he said.
Intel will make it possible for vendors to include LightPeak on their computers this year.