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Initial Statistics In From CEDIA’s 1st Annual Market Study

Indianapolis – Preliminary
findings from CEDIA’s first annual research study to track the size and scope of
the residential electronic systems market put the number of residential
installation companies in the U.S. at anywhere from 17,500 to 18,500, each with
annual average gross revenues of $1.6 million.

The companies include 10,500 to 11,500
electronics systems contractors, which focus on installing home A/V and
home-control systems.

The industry also consists of
2,500 to 3,500 security/alarm dealers, 2,000 to 3,000 home-network/IT
installation companies, and 1,250 to 2,250 electrical contractors.

The number of installers was compiled
from the customer lists of 43 suppliers and distributors.

Separately, a survey of 1,286
installation companied determined that installation companies generate annual
gross revenues of $1.6 million each. With the number of installation companies
ranging from 17,500 to 18,500, combined installer-level revenues range anywhere
from $28 billion to $29.6 billion in product sales and labor and service
charges.

Preliminary findings also reveal the
percentage of the responding 1,286 installers involved in such key product
categories as distributed audio and video systems, home theater/media room
equipment, lighting controls and the like.

Final results will go beyond
these numbers when all data is collected, compiled and analyzed sometime in the
fourth quarter by Parks Associates, said CEDIA market research manager Erica
Shonkwiler. The numbers will include channel-wide unit and dollar shipments based
on sales data supplied in confidence by suppliers and distributors. The
shipment data will be broken down by product category and distribution.

Additional data will also include
the number of people employed by installation companies

In 2012, CEDIA will expand its
research efforts to include consumer research and building-trades research,
Shonkwiler added.

CEDIA is undertaking the research
effort to quantify the industry’s economic impact and employment levels to
enhance its position with government regulators and politicians, help industry
members make better business decisions, and provide greater value to CEDIA’s
stakeholders, including better member services, said CEDIA CEO Utz Baldwin.

In compiling survey results from
1,286 installation companies of all types, CEDIA found that:

  • 76 percent install home-A/V
    gear in home theater/media rooms;

  • 71 percent install
    distributed-audio systems;

  • 68 percent install
    distributed-video systems;
  • 66 percent install integrated
    systems/control systems;

  • 65 percent install structured
    wiring;

–65 percent install lighting
controls;

–63 percent install
home-networking systems;

–62 percent install webcams/IP
video cameras;

–61 percent install outdoor
entertainment systems;

–60 percent install power
quality/surge protection systems;

–55 percent install intercom
systems;

–47 percent install
security/alarm systems;

–47 percent install telephone
systems;

–43 percent provide IT/computer
services;

–38 percent install motorized
window treatments;

–28 percent install
central-vacuum systems;

–24 percent install fire
protection systems;

–23 percent install direct
broadcast satellite systems; and

–14 percent install home health
monitoring systems.

For CEDIA, Parks is conducting
the surveys, collecting shipment data, interviewing industry players and
providing analysis.

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