Anaheim, Calif. – The BrandSource
buying organization has outsourced its Expert Warehouse distribution and
fulfillment program to Ingram Micro.
The program, which allows member dealers to purchase mixed-freight shipments of a wide variety of A/V brands at competitive prices, had previously been operated by Archbrook Laguna, the West Coast distributor that held an ownership position in Expert Warehouse.
In making the change, the buying
group cited Ingram Micro’s “greater operational efficiencies and logistics
expertise,” as well as increased warehouse inventory levels, greater expansion
in new and existing categories, and competitive pricing.
“This new alliance with Ingram Micro allows us
to greatly improve the business value, buying power and services we provide to
our members and increase their ability to compete in the marketplace,” said BrandSource
CEO Bob Lawrence. “Together with Ingram Micro we will pioneer a new era of
efficiency and value for the appliance and CE industries and bring to market a
broader portfolio of brand names.”
Ingram Micro has 100 warehouses and
185,000 customers across the globe, and provides CE to North American clients
through its consumer electronics division, built upon its AVAD and DBL