InfoTrends: DigiCams in 59% of Internet Households

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Weymouth, Mass. — A new survey of Internet households, conducted by the InfoTrends Research Group, shows digital-camera penetration at 59 percent.

The report, titled “2004 Digital Camera Survey: End User and Non-User Analysis,” indicates that the market has grown from 45 percent of Internet households last year. The survey also noted that as the market widens, the “demographics of digital camera owners are shifting towards people of more moderate means and that women are increasingly likely to own digital cameras and to spur the purchasing decision for the household.”

Digital camera owners also hunger for sophisticated technology, InfoTrends said, noting that 26 percent of digital camera households have a wireless home network vs. 16 percent of non-camera-owners.

"Since digital camera manufacturers are expected to introduce Wi-Fi-enabled digital cameras in 2005, this study shows that there is already a growing potential market for Wi-Fi-enabled digital cameras," said Michelle Slaughter, director of digital photography trends, InfoTrends/CAP Ventures.

"It's important for manufacturers to consider emerging subsegments like this one to target a growing market of replacement digital camera buyers, who are initially more likely to appreciate advanced features, such as Wi-Fi-enabled cameras," Slaughter added.


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