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IMS: Q1 e-Reader Shipments Up

Austin, Texas – IMS
Research is forecasting a healthy first quarter of 2011 for the e-reader and
tablet PC markets.

For the first quarter IMS
expects about 5.2 million e-readers to ship worldwide, up 2 percent from the
prior quarter and 178 percent year over year, said Ross Young, senior VP for IMS
Research Displays.

For 2011 the firm expects
total shipments of 29 million units due to lower prices and new functionality
expected to be incorporated into newer models, such as touchscreens and color.

On the tablet side IMS
said 58 million units will ship on the back of widespread consumer adoption and
higher acceptance in the enterprise market.

IMS does predict first-quarter
tablet sales will tail off slightly, 6 percent, down to 8.8 million units
shipped worldwide. This is compared with the 9.4 million shipped during the
fourth quarter of 2011.

Apple will retain its
leadership position, with about 75 percent of the market.