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Imaging Execs Respond To Smartphone Era

NEW YORK – Despite the lingering economic malaise and a rude new threat from multipurpose smartphone technologies, the photo industry has been thrust into a marketing metamorphosis in a quest for new sources of profit dollars.

In the days leading up to both IFA and Photokina, TWICE convened a virtual roundtable of some of the industry’s key U.S. sales and marketing executives to get better insight on just what this business seems destined to become.