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Imaging Execs React To Deeper Challenges

NEW YORK — Coming into 2013, it was well understood that the growing popularity of camera phones had cut into the hopes for growth in new camera sales for the year ahead, but few anticipated the impact to spread to the DSLR and mirrorless compact system camera profit centers.

That, unfortunately, was the case over the first half of 2013, leaving camera makers scrambling to market compelling new step-up point-and-shoots, while making DSLRs and CSCs compact and flexible enough to move the legion of phone snappers to add a dedicated camera for more professional results.

To look at how this is being addressed, TWICE convened a virtual roundtable of some of the industry’s key U.S. sales and marketing executives to get better insight on how this latest challenge will be turned around.