Imaging Briefs


Lexar Intros New CF Card

Fremont, Calif. - Lexar media announced last week that it has begun shipping a 512MB CompactFlash card to its line of 12X High-Speed Series memory cards. The new 512MB card adds to the existing capacities 64MB, 128MB and 256MB in the High-Speed Series performance product line. The 512MB High-Speed card will be available at a suggested retail price of $374.99. Lexar introduced the X-speed rating for solid-state memory last year. It is used by other storage media such as CD-ROMs and DVDs, where 1X equals 150kb per second. Lexar's CompactFlash cards are speed-rated at 4X, 12X, 16X and 24X, and are capable of minimum sustained data write speeds of 600KB, 1.8MB, 2.4MB and 3.2MB per second, respectively. Lexar Media is currently the only company to individually test and speed rate its CompactFlash cards.

New 6-in-1 Card Reader From Delkin Devices

Poway, Calif. - Delkin Devices is now shipping its new eFilm 6-in-1 multi-card Reader/Writer for a suggested retail price of $69.99 The new external unit connects to computers via USB and can read six different memory cards: CompactFlash, IBM Microdrive, SmartMedia, MultiMediaCard, SD, and Memory Stick.

The unit offers concurrent access to both slots at a time (CF in one and either MMC-SD/MS/or SM in the other), while also allowing users to suspend and resume during the transfer operation. The 6-in-1 supports the Device Firmware Upgradeable (DFU) standard, which enables firmware to be upgraded at any time, so product enhancement through future firmware versions is possible. Drivers are not required for either Windows Millennium or XP, and are included for Mac OS 8.6-9 and both Windows 98 and 2000.

Kodak Launches Picture CD 5.1

Rochester, N.Y. - Kodak's next generation Picture CD (version 5.1) was introduced last week with new features aimed at improving and streamlining image e-mailing. New features include an enhanced e-mail address book that allows consumers to send multiple pictures within a single e-mail, a Picture Postcard that merges images and text, a slide show, plus access to Kodak Picture Center Online for additional prints and enlargement orders that can then be mailed directly to third parties. The new Picture CD 5.1 also offers image-editing options such as red eye removal, cropping, adding captions and/or special effects.

Fujifilm Inks Deal With Busch Theme Parks

Elmsford, N.Y. - Busch Entertainment and Fujifilm have announced a multiyear agreement designating Fujifilm as the official film, photographic, camera, digital camera and still imaging products provider of the Anheuser-Busch Adventure Parks. Busch Entertainment operates the Anheuser-Busch Adventure Parks, which include SeaWorld and Busch Gardens. The multiyear deal includes promotional and marketing opportunities for both companies. The parks will carry Fujifilm's consumer photographic film, one-time-use cameras, video tape, audio tape, computer storage media products, 35mm cameras, APS cameras and digital cameras exclusively, plus the agreement will create new marketing opportunities for Fujifilm's digital imaging products such as kiosk print stations.

Kodak Re-Ups With Disney

Rochester, N.Y. - Kodak also got in on the theme park renewing by signing a multi-year agreement with The Walt Disney Co. Kodak will continue to serve as the exclusive imaging supplier of film and related products at Disney theme parks and resorts in the United States and Paris, France, as well as for the Disney Cruise Line. The deal provides for sales and promotion at select Disney properties of traditional film and one-time-use cameras, as well as on-site photo processing and digital products and services, such as ride photo capture systems and supplies. Kodak will continue to sponsor attractions in each of the theme parks, including the Imagination! Pavilion at Epcot, the Journey into Your Imagination ride and Imageworks, plus a new sponsorship of Mickey's Philharmagic.

Canon Brings DigiCam Production to China

Lake Success, N.Y. - Canon Inc., the Japanese-based parent company of Canon USA will start manufacturing digital cameras in China late this year or early next year, according to published reports. A company spokesman indicated that while no production targets have yet been set, the company aims to boost its overseas digital camera output to 40 percent of the global unit total from the current 30 percent. Digital cameras were Japan's leading consumer electronics product last year, reflecting rapid growth in output and the overseas shift of manufacturing of other key products such as DVD players and video cameras. As digital camera technology matures and prices drop, however, manufacturers are under increasing pressure to cut costs, the report said. Canon is joining a rush by other Japanese camera makers such as Olympys and Fujifilm that are already producing or in the process of shifting production of digital cameras or key components to China's lower cost facilities.

Fujifilm Locates Digital Camera Developers

Elmsford, N.Y. - As part of its efforts to spur digital image printing at retail, Fujifilm launched a digital camera developing service locator for consumers on its company Web-site at and at The service makes it easier for consumers to find the nearest Fujifilm digital camera developing service provider where they can get prints from digital cameras. The locator also offers maps and driving directions through an alliance with MapQuest. The digital camera developing locator builds upon the retail support program Fujifilm launched in November 2001. At that time, Fujifilm introduced its Digital Camera Developing Point-of-Sale and Promotional Package designed to help retailers educate digital camera owners about their retailer-provided digital printing options. The package, available to all Fujifilm Frontier Digital Lab System, Aladdin Digital Photo Center and Printpix DigiCam Picture Center owners, includes counter-top displays, in-store signage, door stickers, window banners and more.


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