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ICE Launches Mystery Phone Shopper Program

Swedesboro, N.J. –
In Care Experts (ICE), the car A/V buying group, has launched a mystery phone shopper
program for members.

The effort was
created to help member dealers assess their staffs’ phone skills and institute
improvements if needed.

Under the program,
phone calls are placed each month to every ICE store location, and
associates are scored on the mystery shopper’s experience. Points are tallied,
and the dealer with the highest score will be awarded a prize. The first winner
will be announced June 1.

According to ICE
executive director Rob Elliott, “Our consumer Web site has been
referring an incredible amount of pre-qualified consumers to ICE retailers each
month.  It is extremely important to ensure that once the
consumer does take this step, they receive the very best experience which
ultimately leads to a sale.”

ICE has more than
150 storefronts in 43 states with annual sales in excess of $250 million. The
group provides member with business tools, group marketing programs, idea exchange
and enhanced vendor programs. For more information, visit