ICE Dealer Group, SiriusXM Team Up

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Swedesboro, N.J. - SiriusXM teamed up with the In Car Experts (ICE) dealer group to drive sales of satellite radio through 12-volt specialty dealers.

The partnership involves SiriusXM support for the broadcaster's fourth-quarter rebate promotion along with an exclusive demo program, product discounts and reusable in-store point of purchase material, ICE said.

The rebate program involves a SiriusXM rebate ad that appears on

when consumers enter their ZIP code. The name of a local ICE dealer member selling SiriusXM product also appears. The ad also runs on the homepages of the group's 140-plus dealer members.

As part of the partnership, SiriusXM will establish a feedback committee to provide retailer feedback directly to SiriusXM executives.

"SiriusXM 2.0 is here, and it is important for our members to be at the forefront of this latest digital radio technology," said ICE executive director Rob Elliott. "With guidance from ICE and a little help from SiriusXM, we can make sure our members are well equipped to interest the consumer in SiriusXM's latest technologies and benefits."

ICE provides members with

national marketing

programs and, through preferred vendors,

enhanced vendor programs

. Preferred vendors provide ICE Members with special programs that supplement the suppliers' existing programs and can include rebates, special buys and improved terms.

ICE dealers collectively generate more than $250 million in annual sales through more than 200 storefronts in more than 40 states.


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