Swedesboro, N.J. – SiriusXM
teamed up with the In Car Experts (ICE) dealer group to drive sales of
satellite radio through 12-volt specialty dealers.
The partnership involves SiriusXM
support for the broadcaster’s fourth-quarter rebate promotion along with an
exclusive demo program, product discounts and reusable in-store point of
purchase material, ICE said.
The rebate program involves a
SiriusXM rebate ad that appears on
when consumers enter
their ZIP code. The name of a local ICE dealer member selling SiriusXM product
also appears. The ad also runs on the homepages of the group’s 140-plus dealer
As part of the partnership,
SiriusXM will establish a feedback committee to provide retailer feedback
directly to SiriusXM executives.
“SiriusXM 2.0 is here, and
it is important for our members to be at the forefront of this latest digital
radio technology,” said ICE executive director Rob Elliott. “With
guidance from ICE and a little help from SiriusXM, we can make sure our members
are well equipped to interest the consumer in SiriusXM’s latest technologies
ICE provides members with
programs and, through preferred vendors,
. Preferred vendors provide ICE Members with special
programs that supplement the suppliers’ existing programs and can include
rebates, special buys and improved terms.
ICE dealers collectively generate
more than $250 million in annual sales through more than 200 storefronts in
more than 40 states.