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ICE, Bassworx In Dealer-Support Deal

Swedesboro, N.J. –

In Car Experts

(ICE), the
mobile electronics retailer group, teamed up with speaker-enclosure maker Bassworx
to offer a program in which dealers get a free Bassworx display along with
three free speaker enclosures for the display.

Bassworx also
placed an ICE

dealer locator

on its website so consumers can find an
affiliated ICE member dealer.

ICE negotiates
national marketing and enhanced vendor programs with suppliers by leveraging
the selling power of mobile electronics specialists in more than 40 states with
more than 200 storefronts and sales of more than $250 million.

enclosures are promoted as offering quality craftsmanship, including rabbet and
dado assembly on all panels, maximum strength through the use of more glue and
more surface area within a joint, and air-tight enclosures to deliver higher
SPLs and lower distortion.