ICE, Bassworx In Dealer-Support Deal

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Swedesboro, N.J. -

In Car Experts

(ICE), the mobile electronics retailer group, teamed up with speaker-enclosure maker Bassworx to offer a program in which dealers get a free Bassworx display along with three free speaker enclosures for the display.

Bassworx also placed an ICE

dealer locator

on its website so consumers can find an affiliated ICE member dealer.

ICE negotiates national marketing and enhanced vendor programs with suppliers by leveraging the selling power of mobile electronics specialists in more than 40 states with more than 200 storefronts and sales of more than $250 million.

Bassworx enclosures are promoted as offering quality craftsmanship, including rabbet and dado assembly on all panels, maximum strength through the use of more glue and more surface area within a joint, and air-tight enclosures to deliver higher SPLs and lower distortion.

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