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IBM: CE Sales To Rise 4% This Summer

New York – IBM today released its first-ever forecast for CE
sales, stating sales for the next three months should increase 4 percent
compared with 2009.

IBM expects sales of CE products in the United States in June,
July and August to total $24.6 billion.

The data is compiled by Dr. Michael Haydock who is a partner in IBM’s
Global Business Services and worldwide practice leader, customer
analytics-business analytics and optimization. Haydock leads the business
analytics and consulting team, which uses data supplied by the U.S. Census

The forecast is based on data supplied to the government by
43,000 retailers across the country that sell CE and major appliance products.

Haydock said he takes the data and creates an index from which
his forecast is derived.

While the report does not give data on how specific product
categories will perform, it generally covers TVs, cellphones, personal
computers and tablet computers, radios and stereos, refrigerators, dishwashers,
ovens and other devices, according to Haydock.

Business can uses the report to make general assumptions about
how future sales will go and can make the appropriate decisions on staffing,
advertising and inventory, he said.

Going forward, the report will be issued monthly to the public.
Haydock’s division also generated reports for specific paying customers.