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Huawei Unveils ‘World’s Fastest’ LTE Smartphone

Barcelona, Spain — Huawei is at the Mobile World Congress to unveil what it called the “world’s fastest smartphone.”

The company is making this claim because of the phone’s use of LTE Category 4 technology, which delivers maximum theoretical download speeds of 150Mbps and uploads of 50Mbps.

The introduction of the Ascend P2 follows the International CES launch of two other high-end Android smartphones, including the Ascend Mate, the world’s first smartphone with a 6.1-inch screen. The other phone is the 5-inch D2 with 1080p display. Both phones feature quad-core 1.5GHz CPU, Android 4.1 OS, backsides that curve from side to side for a comfortable grip, and very-high-capacity batteries.

The Ascend P2 has a 1.5 GHz quad-core CPU, 1GB RAM, 4.7-inch IPS HD 1,280 by 720 display, 8.4mm thickness thanks in part to the use of an in-cell touch display, and second-generation Corning Gorilla Glass. The device will be available globally around the second quarter.

It also comes with a 2,420mAh battery, nearfield communications, and power-saving technologies said to reduce power consumption by 30 percent and charging time by more than 25 percent compared to other smartphones.

Camera features include 13-megapixel backside-illuminated rear-facing camera with high dynamic range (HDR), 1.3-megapixel front-facing camera, and a dedicated camera key on the side. Users press once to activate the camera and press again to take a picture.

Separately, Huawei announced its “Make it Possible” brand campaign as part of the company’s effort to position itself as a global consumer brand. The campaign will come to the U.S.

“At MWC last year, we launched the product name of Ascend and introduced a series of flagship products,” said Richard Yu, CEO of Huawei consumer business group. “Today [Sunday] at this same platform, we are strengthening the brand promise of our products with our new brand campaign ‘Make it Possible,’” he said.

The campaign will be rolled out in select markets around the world throughout the year and will incorporate retail experiences, online activities and media engagement, the company said.

A spokesperson told TWICE That the brand campaign “is Huawei’s first effort in articulating our brand promise after a year of significant transformation from a B2B company to a B2C brand where we achieved measurable success in shipping a total of 52 million Huawei-branded smartphones and handsets to end consumers in 2012.”

The campaign “will encompass such touch-points as retail experiences, online activities, and media engagement,” she said. Additional details were unavailable.

The company recently concluded what it called its “most ambitious global product marketing campaign,” which targeted consumers in 45 markets from 15 regions.