Huawei, Discovery Team On Rugged Cellphone


Silver Spring, Md. - Chinese cellphone maker

Huawei Device

teamed up with Discovery Communications to offer a ruggedized cellphone that will carry the Huawei and Discovery Expedition brands.

Discovery Expedition is the Discovery Channel's lifestyle brand.

The phone will be available globally in the fourth quarter at a price that wasn't announced. The companies didn't say which carrier would provide service in the U.S.

The phone will be promoted through a marketing campaign that will include on-air and online advertising, public relations, and support via Discovery's websites and social media assets.

The phone is water-resistant and dust-proof, resists shock, and has GPS, torch, compass and G-sensor to make it useful for travel and outdoor activities, the companies said. It also features Facebook and Twitter social networking to let users share their outdoor experiences.

Other phone details were unavailable.

Elizabeth Bakacs, the Discovery Channel's licensing VP, noted that the Discovery Expedition brand is oriented toward the "adventurous consumer" and that the phone "lives up to that mission with its ability to endure nature's elements and provide a reliable, durable option for our most active customers."


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