Chester Springs, Pa. - Home Technology Specialists of America (HTSA) has appointed Kathleen Marini to the newly created position of marketing director.
Marini joins the buying group for integrators, installers and specialty A/V dealers from Panduit, a networking and electrical solutions firm, where she was global marketing manager. She also has held channel and marketing director posts with Alcatel, NEC and 3Com.
In her new role, Marini will work closely with group members and manufacturers to create a broad range of new media strategies and programs to help members go to market more effectively, HTSA said.
"This is an important strategic investment for HTSA as we strengthen our resources to provide vastly improved marketing services and support with an increased ability to generate demand and new clients for our members," said HTSA managing director Bob Hana. He noted that Marini's more than 25 years of experience in strategic planning, program development and management, e-marketing and social media, ROI analysis and public relations, along with her passion and drive, "are perfect for this and I'm excited to have her join us."
Added Marini, "The adoption of social media, the dramatic growth of content marketing, and the untapped opportunities in web marketing to compliment traditional marketing, make this a very exciting time at HTSA. I look forward to working with our members and vendors, understanding their goals and resources, and by working together we can drive demand and strengthen the businesses of our HTSA members."
Marini can be reached at
and (708) 205-9292.
HTSA represents 63 dealers, 97 storefronts and more than 425 installers across 38 states that specialize in the design and installation of high-end audio, video, automation, lighting and climate systems for an upmarket clientele.