St. Louis - Home Technology Specialists of America (HTSA) has set its sights on growing group revenue by $100 million.
Richard Glikes, executive director of the 58-member buying group for specialty A/V dealers, custom installers and system integrators, announced the new sales goal yesterday at HTSA's annual Fall Pump Up meeting here at the Ritz-Carlton.
Glikes said the $100 million increase would compensate for sales losses over the past two years, which reduced group revenue to less than $400 million.
To help reach its goal, HTSA will expand its ranks through the creation of a new associate-member tier with lower group dues and an annual sales requirement of $2.5 million, half that of current members.
Glikes is looking to add about a dozen "young, smart" system integrators that would swell the group's ranks to more than 70 members and lay the groundwork for future growth, he told TWICE.
HTSA will also leverage e-commerce tools like Google AdWords and keyword searches to help achieve the $100 million sales boost, he said.
The group's fall gathering continues through Thursday.