Taoyuan, Taiwan – Smartphone
maker HTC expects second-quarter handset shipment to grow in a range of 103
percent to 113 percent, yielding sales of 11 million to 11.5 units following
first-quarter growth of 192 percent to 9.7 million.
The company also expects second-quarter
revenues to rise 97 percent to NT$120 billion ($4.19 billion) following
first-quarter growth of 175 percent to NT$104.2 billion ($3.59 billion).
Also in the second quarter, the company said
it would start phase three of a brand development program designed to build
brand preference, having completed phase two of its branding program a year
ahead of schedule.
Also in the second quarter, the company said
it would launch its Watch HD movie-download service as part of a first step to
develop a content and services platform to differentiate itself. The platform
will be “an important part of HTC’s core competence,” HTC said.
In outlining its plans, HTC also
said it would add 1,000 people this year to strengthen its marketing, operation
and R&D efforts.
Earlier this
month, HTC reported first-quarter revenues rising 175 percent to NT$
104.2 billion ($3.59 billion), operating income rising 192 percent to NT$16.5
billion ($569.6 million), and net income after taxes rising 197 percent to NT$14.8 billion ($511.2
million.)
U.S. dollar amounts are based on a currency
conversion rate of $1 to NT$29.
