New York – HTC is delaying shipments of its new flagship smartphone, seen as a key to turning around the company’s shrinking sales.
In February, HTC promised sales would begin in March through more than 185 carriers in more than 80 countries, including the U.S., but a published report contends the handset will ship only in some markets in March, followed by more in April.
HTC executives cited a shortage of components such as metal casings and camera components, and one executive said the company had difficulties in securing enough camera components because, as a result of declining HTC sales, it is no longer a tier-one customer, the Wall Street Journal reported.
During the phone’s launch event, the company promised its largest rollout ever for a device.
The company touted multiple differentiating features in the 4G LTE Android JellyBean phone, which HTC president Jason MacKenzie said did not reflect “just another set of incremental improvements,” added during a press conference here.
The One, promoted as the first phone with all-aluminum unibody chassis, offers such new Android-phone features as live-stream information feeds on home-screen tiles. The feature, called Blink Screen, constantly feeds social-network updates, HTC-curated information services incorporating content from 1,400 sources such as ESPN and Reuters, and other content to home-screen tiles that extend below the screen. Key applications such as calendar and music player also appear on home-screen tiles. Consumers can swipe to the left or right of the home screen to get to the traditional Android view of rows of app icons.
Other differentiating features include an UltraPixel front camera that captures 300 percent more light than traditional smartphone camera sensors, ability to simultaneously take a picture and three-second HD video, and ability to automatically stitch together these photos and videos into a Highlights Video with background music, transitions, and effects.
The phone was to be available sometime in March through the direct distribution channels of AT&T, T-Mobile, Sprint and Cincinnati Bell as well as through exclusive indirect launch partner Best Buy.