Ind. – The number of dealers
selling Harman performance AV group brands is larger than a spokesman
The group’s dealer base numbers about 450, not 100 to 150,
said group marketing VP Marc Kellom. The dealer count is down about 10 percent
to 15 percent since the group’s restructuring
about seven months ago, but “our goal is successful, money-making dealers,” he
said. “We want our guys to make a profit selling our products.”
The group was formed to consolidate sales and marketing of
high-end audio brands Lexicon, Revel and Mark Levinson. HPAV also took over
responsibility for the high-end JBL
Synthesis brand and for JBL speakers priced at about more than $3,000/pair.
JBL Synthesis and more expensive JBL speakers were marketed previously by
Harman Consumer, which continues to market JBL speakers priced under
$3,000/pair, Infinity speakers, Harman Kardon electronics, and aftermarket car
audio amps and speakers.