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HP Taps New Online Honcho

Palo Alto, Calif – Former Best Buy online stores and marketing senior VP Sam Taylor has been named online sales senior VP for Hewlett-Packard, the company announced.

Taylor will handle online sales of the company’s worldwide portfolio of personal systems, imaging and printing products and services.

He will “lead Web, catalog and telephone sales businesses to deliver an enhanced and more personal customer experience to people who choose to research and buy PCs and printing systems directly from HP,” according to a company statement on the hire.

Taylor, 45, joins HP effective today after two years at Best Buy. He will report to Vyomesh Joshi, HP Imaging and Printing Group executive VP.

Taylor has more than 12 years of experience in retail, e-commerce, direct marketing and international business. Prior to Best Buy, he spent more than four years with Lands’ End leading its online and international businesses, and another four years at Disney, including a position as the European regional director of The Disney Catalog and The Disney Store Online.