San Diego — A day after announcing a raft of new products, HP said that former PepsiCo chief marketing officer Ron Coughlin would lead its imaging and printing group.
The 41-year-old Coughlin will carry the title of senior worldwide marketing VP, effective July 21, HP said.
According to the company, Coughlin will “have responsibility for driving [the group’s] marketing strategy, planning and execution on a global basis across all customer segments and the group’s five business units. This includes responsibility for customer, market and strategic planning, marketing operations, worldwide sales, communications and development of go-to-market assets.”