Van Nuys, Calif.
– AVAD, the custom electronics distributor, has hired Steve Honig as its senior
marketing and training manager.
Honig brings 35 years of experience
in sales, training and management – 15 of which were are the custom electronics
industry, AVAD said.
In addition to assisting in marketing efforts, Honig will also
manage AVAD University, the distributor’s continuing
education program that makes manufacturers directly available to dealers
through product training seminars hosted on-site at each of its 28 North
American locations. Each year, AVAD
University offers more
than 450 online and classroom continuing education classes, the company said.
“Steve Honig brings a wealth of experience to AVAD and will be
invaluable in continuing the highest level of support to our dealers and
partners,” said Jim Annes, VP/general manager of AVAD. “His experience in
sales, training and marketing will be a great value to the AVAD management team
as we focus on serving the needs of custom installers.”
Most recently, Honig
was marketing director at Volutone Distributing where his responsibilities
included creating and implementing its customer care department, as well as
managing vendor training and the company’s marketing effort