Arlington, Va. - A Consumer Electronics Association (CEA) study on the home construction market indicates builders can use technology as a profit center and differentiating point in their businesses.
The CEA's 9
Annual State of the Builder Technology Market Study found that 27 percent of home builders said technology impacts their bottom line; this is up from the 18 percent who said the same thing in 2008.
The report also found more builders are proactively marketing or providing information upon request to their customers regarding home technology. This change was particularly obvious in the multi-room audio category. About 43 percent of builders said they are now using home audio as a marketing tool, up from 34 percent in 2009.